Geometry Campaign - SS19
Ana Maria Ricov
Photo: Doris Fatur
Model: Katarina Skelin - Talia Models
Mua: Sasa Knezevic
Hair: Frizerski studio Eleven by Denis Boca
AMR creative philosophy
Behind the AMR brand is Ana Maria Ricov, a designer with a fashion degree who has been passionately and diligently working in all areas of the making of AMR collections for the past 10 years.
The creative thought permeating AMR collections is devising interesting solutions of cuts and tailoring which does not lose meaning with time. The manipulation of fabrics and merging of seemingly diverse forms are a creative constant. Unpretentious contrasts and asymmetry are commonly featured in the collections. AMR aesthetics suggests a simple, subtle and understated beauty.