AMR campaign - GLOW 21/22

AMR creative philosophy - https://anamariaricov.com/ Behind the AMR brand is Ana Maria Ricov, a designer with a fashion degree who has been passionately and diligently working in all areas of the making of AMR collections since 2007. The creative thought permeating AMR collections is devising interesting solutions of cuts and tailoring which does not lose meaning with time. The manipulation of fabrics and the merging of seemingly diverse forms are a creative constant. Unpretentious contrasts and asymmetry are commonly featured in the collections. AMR aesthetics suggests a simple, subtle and understated beauty. Photo: Doris Fatur - https://dorisfatur.com/ Model: Julija Gerenčir - https://www.taliamodel.com/

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